He's got crazy hair but don't let that fool you - he is one bad mutha..."SHUT YO MOUTH!" "But I'm talkin' about journalist and best-selling writer Malcolm Gladwell!" "THEN WE CAN DIG IT!") You probably already know him as the New Yorker's resident parser of minutae and author of this and this. Anyway - I was digging through some magazines from last year and found this article again - which, in case you missed it, rocked. I mean, pages and pages about ketchup? Who else but MC MG?
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